Marco Piedy Portfolio
Design. Art direction. Motion.
Contact for availability marcopiedyx@gmail.com


Client: Walmart
Agency: Publicis Ny
Studios: Buck / Harbor
Designer: Toby Triumph
Design Director: Daniel Arenas
Creative Director: lydia bickal, Nicolas Palacio

My role:  motion designer
I was responsible for animating the initial animations to facilitate approval and testing processes for the project.

For the largest retailer in the world, we crafted a curated holiday-themed system designed specifically for television and social media. The design team at Publicis Ny collaborating with the exceptionally talented Toby Triumph and the creative minds at Buck Design, we developed 30 unique typography lockups. These lockups were not only designed but also brought to life through captivating animations for the Walmart campaign.

The Walmart holiday campaign comes to life through engaging animations that transform static designs into dynamic visual experiences, emphasizing the joy of finding exactly what you need at Walmart. Each element is carefully animated to capture viewers' attention and illustrate the diverse range of products available. These animations highlight the ease and satisfaction of discovering your perfect find at Walmart, enhancing the overall impact of the campaign and making it both memorable and effective.

Examples of the typography animations used across social media platforms and television to drive home the message of find your thing.