Marco Piedy Portfolio Design. Art direction. Motion.
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Welcome to you Walmart Brand Identity
Client: Walmart Agency: Publicis Ny Studios: Buck / Harbor Design Director: Daniel Arenas Creative Directors: lydia bickal, Nicolas Palacio Sr. Designer: Kyle Dempsky
For the biggest retailer in the world we took a unified brand system and expanded it further. The design team at Publicis NY created a system to reframe the brand from just a physical store. To a modern digital store destination. Telling a story that goes beyond the aisle. Walmart is no longer just about the breadth of products it offers, but about personalization, about understanding and catering to the unique needs of every shopper. This campaign signifies a shift towards a more individualized, customer-centric approach, ensuring that for every shopper, Walmart is not just a store, but their store.
My Role: Contributed to developing the visual identity, designing layouts, and refining UI elements for the Welcome To Your Walmart project. Additionally, I played a role in creating the initial dynamic motion for the supers and elements. We also formulated comprehensive brand guidelines to ensure consistency across all related projects executed by our team.
Camel Case headlines are used in a graphic & creative way to write the hero headlines.
Digital Semiotics and a modular grid system are used in part to tell a story & to inform. The modular system designed to work at a large scale across different channels.
Design case study Welcome To Your Walmart: The team and I collaborated closely to develop the initial dynamic motion for the campaign.
